Alibaba unveils Olympics campaign in first corporate ad push outside China

Gaming 01 May 2018
Alibaba unveils Olympics campaign in first corporate ad push outside China


Chinese e-commerce company Alibaba Group Holding is debuting a global marketing campaign outside China for the first time, the company said on Monday, with the release of Olympic advertisements focusing on underdog stories in countries such as the United States, Britain, South Korea and Japan.
The international advertising push, which includes videos featuring the Kenyan ice hockey team, comes as the US$525 billion company looks for growth abroad to maintain investor expectations while the…

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