China UnionPay rolls out cash incentives on integrated payment app, ramping up battle with Alibaba and Tencent

Gaming 19 Apr 2018
China UnionPay rolls out cash incentives on integrated payment app, ramping up battle with Alibaba and Tencent


China UnionPay is ramping up the marketing on its recently released integrated mobile app, in an attempt to make inroads into a sector dominated by third-party payment services backed by Alibaba Group Holding and Tencent Holdings.
Under a promotional campaign that winds down on March 2, participants who download and use the QuickPass app to transfer funds or invite friends to join are eligible for cash prizes of 2,018 yuan (US$322).
The promotion known as the “red packet feast” will…

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