Rampant click fraud on China’s internet hurts digital advertisers

Gaming 10 May 2018
Rampant click fraud on China’s internet hurts digital advertisers


Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China’s digital media platforms in the hopes of reaching the country’s 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones programmed to visit their websites to give the false impression of higher traffic volume.
This fake web traffic, which accounts for one third of advertiser views in China, is generated by so-called click farms which use…

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