Browsing: push

Alibaba unveils Olympics campaign in first corporate ad push outside China

Chinese e-commerce company Alibaba Group Holding is debuting a global marketing campaign outside China for the first time, the company said on Monday, with the release of Olympic advertisements focusing on underdog stories in countries such


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Alibaba puts top executive in charge of Lazada in Southeast Asia push 

Alibaba Group Holding put one of its top executives in charge of Lazada Group, the leading online commerce operator in Southeast Asia, as the Chinese tech giant accelerates its expansion into a region with more than


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